The Inspiration
My brother is on a swim team for a local adolescent aquatic club, the Great Mills Aquatic Club. This community swim club has a website in which swimmers and their families can access information related to the training schedule, the pool status, merchandise, and further resources.
The site contains valuable content but faces issues misalignment and has a more serious branding while its copy expresses a more inspirational and youthful message.
The Goals
- Incorporate a branding that matches the GMAC mission
- Develop a layout that encourages users to navigate through the site and lays out information in a logical and manageable way
Project Type
- Personal Visual Design Project
