UX Case Study

Branding Brief from General Assembly Visual Design Course Competitive Analysis Spotify Strength: Simple, short sentences make directions clear Simple font hierarchy system reduces user cognitive load Layout easily resizes into any sized device Pandora Strength: Uses overlapping components to lead user down the page Features screenshots of actual product All information ordered by priority / …

Problem Readers need a way to maintain their TBRs (To Be Read lists) with minimal effort because they want to achieve their goals of reading intentionally. Hypothesis We believe by creating a TBR tracker app with key motivators and rewards readers will achieve more intentional reading habits. We will know this to be true when …