Branding Brief from General Assembly Visual Design Course
Competitive Analysis
Spotify
Strength:
- Simple, short sentences make directions clear
- Simple font hierarchy system reduces user cognitive load
- Layout easily resizes into any sized device
Pandora
Strength:
- Uses overlapping components to lead user down the page
- Features screenshots of actual product
- All information ordered by priority / usefulness to user
Apple Music
Strength:
- Shows product on a variety of devices
- Simplifies complex animation when site viewed in mobile format
- Clear action color
Weakness:
- No human element
- Action color changes between pages / sections
- Very little information on the actual home page
Weakness:
- Inconsistent styling
- Action color changes between pages / sections
- Not intuitive that typing a character into search bar will immediately take user away from home page
Weakness:
- “Hero image” makes it take a while for the user to get to the real content
- User might not want to experience “It’s as easy as it sounds.” animation multiple times if scrolling up & down the page
- “An all‑access experience on all your devices.” might not be the clearest thesis statement to put on the hero image
Personas
Wireframes
Potential Color Themes
Final Style Guide
Design
Phone
Tablet
Onboarding
