Problem
Readers need a way to maintain their TBRs (To Be Read lists) with minimal effort because they want to achieve their goals of reading intentionally.
Hypothesis
We believe by creating a TBR tracker app with key motivators and rewards readers will achieve more intentional reading habits.
We will know this to be true when users achieve their goals and rotate through books in their TBR.
Research Goals
Learn the ways in which people plan their TBRs
Understand what motivates users and what frustrates them
Competitive analysis
Interviews
Highlights
Interviewees aren’t reading as much as they want to be
Interviewees don’t want to make reading a chore
Interviewees are motivated by a book’s summary, cover art, genre, author or recommendations
Interviewees generally keep track of their reading goals mentally, sporadically with written lists, or via a cataloging system like GoodReads
Personas
Accountable Anne needs a way to… be meaningfully reminded of why she has added a particular book to her TBR… because she wants to get through the TBR books outside of her comfort zone
Easy Going Esther needs a way to… quickly be inspired to pick up a TBR book… because she wants to spend more time reading and less time planning to read
Balance Beam Ben needs a way to… manage the older books on his TBR in a fun way… because his lengthy TBR can become overwhelming
Feature Prioritization
Now
Currently Reading List
Future Reading List
Ability to add a new book
High level notification features
Ability to add a goal
Next
Connect with / import TBR from existing locations
More variations upon notifications
Progress round-up email
Later
Preset reading challenges
Provide book recommendations
Track additional metrics
User Flow
Paper Prototype
Wireframes
Usability Testing
Issue: Participant unsure of the TBR acronym in navigation bar
Issue: Participant unsure if the submission was confirmed after adding a book
Issue: Participant was surprised by being taken back to the search portion of the “Add a Book” page after the task scenario
Solution: Replace “Add to TBR” with “Add a Book”
Solution: Add a confirmation page with a link to see the book in your “Future Reads”
Solution: Add a confirmation page with a link to see the book in your “Future Reads” and a link to add another book
Prototype
